The rise of recyclable packaging (and its limitations) Recyclable packaging has grown in importance over the last decade. To lessen their impact on the environment, many brands have shifted to packaging composed of paper, cardboard, or other readily recyclable materials. At first glance, this seems like the right move: recycling prevents materials from ending up […]
Why branding is important Today’s consumers expect brands to go beyond the functionality of packaging. They prefer well-designed packaging solutions that align with their values, especially when it comes to sustainability. 74% of consumers (Source: Ipsos, 2024) say that packaging design influences their purchasing decisions. Meanwhile, 60% of them (Source: Dotcom Distribution, 2023) are unlikely […]
A circular cycle that really works Movopack’s solution is based on a clear cycle: brands use reusable packaging to sell products, and customers return it after unboxing. Once returned, the packaging arrives at one of Movopack’s hubs, where it undergoes quality control and sanitisation. This regeneration process ensures that the packaging always returns in perfect […]
1. The Boom of Reuse The main thing we look at in 2025 is the rise of reusable packaging. Instead of being single-use and then discarded, packaging can make multiple delivery cycles, reducing waste and CO₂ drastically. At Movopack we’ve developed a packaging solution that is reused more than 20 times and can be customized […]
From Generic to Iconic: Why Custom Packaging Matters Why Custom Packaging Matters Too often, customers receive their purchases wrapped in a standard cardboard box, a paper bag, or worse — a plastic mailer. These packaging choices offer little more than functionality. They’re forgettable, wasteful, and don’t reflect the story or identity behind a brand. By […]
Waste Behind Every Purchase In Europe, approximately 40 billion single-use plastic bags are consumed each year, most of which are thrown away after only 12 minutes. Both plastic and paper bags end up in the trash without adding any value to the shopping experience. Yet shopping bags are an important part of the customer experience […]
From Waste to Circular Value As the pressure to act on climate change intensifies — both from consumers and regulators — it’s clear that the old model of packaging no longer works. Brands are starting to explore sustainable solutions such as reusable packaging. Designed to be used again and again, reusable packaging offers a circular, […]
1. Sustainable by Design Most e-commerce packaging is used once and thrown away. Reusable packaging flips that logic. Instead of producing more waste with every order, you use the same durable materials again and again. At Movopack, we’ve measured up to 84% CO₂ reduction and 98% waste reduction over the lifecycle compared to a traditional […]
