The Limitations of Recycling Globally, only around 9% of the plastic produced to date has been recycled (source: EEA). The rest is incinerated, sent to landfill, exported, or ends up in the environment. Even the recycled portion is rarely transformed back into the same product. Most materials lose quality and can only undergo a limited […]
About Designpuntozero About Designpuntozero Designpuntozero is a contemporary concept store where every item is carefully selected to inspire, surprise, and tell a story. Their assortment ranges from interior décor to unique design objects, each chosen for its ability to evoke emotion and convey personality. The store is known for its curated atmosphere and modern aesthetic, […]
About Prénatal About PrÉnatal Prénatal is a leading European brand that sells clothing and childcare products to mothers, babies, and families. With decades of experience and a strong retail network, the brand is known for its trusted products and innovative services. The Happy Box is one of its most beloved traditions, offering free gifts and […]
Evolving values and new priorities More and more shoppers are paying attention to what’s behind the products they buy. Climate awareness is higher than ever, and younger generations, particularly millennials and Gen Z, expect brands to align with their values. Social media also plays a decisive role: information about brand practices spreads quickly, and transparency […]
Packaging as a brand message In the beauty industry, packaging is never just packaging. It is part of the brand’s story and, as a silent ambassador, conveys style, quality and emotions. Just think of how much care is devoted to the design of a product’s bottle or jar. The same attention is now also being […]
1. Material usage Let’s start with the basics: how much material do you actually use to wrap and deliver your products? Often more than necessary. Overpackaging leads to greater resource consumption, more emissions and more waste. To optimise material use, avoid overpackaging, design boxes or bags that fit the product, and switch to lighter materials. […]
Sustainability: Not Optional Anymore The fashion industry has long been scrutinized for its environmental impact. And packaging? That’s a big part of it. All those cardboard boxes, tissue paper, and plastic mailers end up in landfills or worse, the ocean. Your customers know it, and they’re not happy about it. Here’s what actually works: reusable […]
1. Durability makes a difference Cardboard does its job most of the time, but it has limits. A few drops of rain or a heavy stack during transport can turn it soft and unreliable. That’s often where reusable packaging shows its value. It’s made with thicker, sturdier materials that can handle multiple trips without losing […]
A more sustainable way to carry This is where reusable packaging for retail comes in the picture, and this is where Movopack’s circular packaging solution changes the interaction between customers and shops. Here’s how it works: at the checkout, instead of receiving another paper bag, customers can choose a reusable shopping bag, designed to be […]
Bringing reuse to physical stores Bringing reuse to physical stores The partnership reached a new milestone. Reusable packaging stepped out of the online cart and entered into every Yamamay store across Italy with the launch of the Yamamay Club Bag. More than just a bag, it’s a retention tool and a bridge between sustainability and […]
